BL.INK offers two powerful features—Tags and Attributes—that help users organize, track, and analyze their links. Tags are primarily used for categorization and easy reporting, while Attributes offer advanced customization for deeper marketing insights, integrating seamlessly with analytics platforms like Google Analytics. This article explains the differences between Tags and Attributes.
What are Tags?
BL.INK Tags allow users to group links into searchable categories for improved organization, reporting, and analysis. By assigning tags to links, you can track specific campaigns, clients, or other variables in a simple and straightforward way.
Key Features of Tags:
- Categorize links based on social media channels, campaigns, or client types.
- Simplify campaign reporting and enhance analytics.
- Admin users can create shared tags, while standard users can only create private tags.
What are Attributes?
BL.INK Attributes provides a more customizable solution by allowing enterprise users to add unlimited custom tags to their links and QR codes. These attributes enhance marketing insights, ensuring consistency and deeper analytical capabilities. Attributes integrate seamlessly with external analytics platforms, allowing you to track custom data across your campaigns.
Key Features of Attributes:
- Create unlimited custom tags or fields for links and QR codes.
- Use attributes to add specific data, such as UTM parameters, that can be tracked in BL.INK and Google Analytics.
- Ensure consistency across your campaigns for more effective marketing analysis.
Tags vs Attributes: Key Differences
Customization:
- Tags are simple labels used to categorize and group links.
- Attributes allow for unlimited customization, adding more detailed and trackable data, including UTM parameters and custom tags.
Usage:
- Tags help with organizing links for easier reporting and analytics.
- Attributes provide a higher level of customization, enabling better tracking and analysis of campaign performance.
Tracking:
- Tags allow for high-level tracking by grouping links together.
- Attributes enhance link tracking by allowing the addition of detailed, custom data (such as UTM parameters) for deeper analysis in BL.INK and Google Analytics.
Access Control:
- Tags: Admin users can create shared tags; standard users can create private tags.
- Attributes: Custom attributes can be created only by domain or account admins.
In summary, Tags are ideal for grouping and organizing links for simple reporting, while Attributes offer a more advanced level of customization for detailed link tracking, including the ability to add UTM parameters and custom fields. Understanding the differences between the two will help you manage your links more efficiently and enhance your marketing insights.
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