Welcome to BL.INK!

We’re happy to have you, and hope that you’ll use this article as a starting point - we’ve included all the basics with links to other articles to help get you started.

What is BL.INK?

BL.INK allows you to create, manage, and track short links that click with your audience. Users have the option to create branded links and track click data using our built-in and private analytics.

Branded Links vs. Unbranded Links 

BL.INK short links are more than just short URLs. In fact, when you use BL.INK, users have two different options to create a short link: a branded link or an unbranded link. Unbranded links utilize the b.link domain and offer the ability to customize the link’s keyword (the words or string of characters after the “/”). Branded links are created using a custom domain that a user owns. 

BL.INK strongly recommends that users set up their own custom domain for use with our platform. Unbranded links are recommended for getting started and testing the platform. Branded links are a great way to promote specific content that’s anchored to your brand and are more likely to be clicked since your audience will trust that the content is coming from you.

For more information on the difference between branded links and unbranded links check out this article.

Tracking and Analytics

Users have a few different options to quickly see which content is currently trending with their audience through BL.INK’s analytics. BL.INK analytics are private for all plans and users can easily dissect click data with our built-in filtering options. Depending on your plan, users can dig deeper with device, referrer, and location information.

For more information on BL.INK analytics, click here.


Connect BL.INK to over 2,000 different platforms through native integrations with Khoros and Sprinklr, or third parties like Zapier and Zoho Flow.

Zapier uses the API from hundreds of applications to talk to one another and automate both simple and complex tasks. Use Zapier to connect your BL.INK account to over two-thousand apps with endless possible combinations. Here’s our article on the Zapier integration.

Sprinklr is the most complete social media management platform, allowing brands to manage customer experiences at scale. This integration allows customers to create and seamlessly manage great brand experiences. Click here to read our article on connecting Sprinklr with BL.INK.

You can integrate BL.INK into your Khoros Marketing, Community, and Care (formerly Spredfast and Lithium) account seamlessly with just a few clicks and shorten your branded URLs from within the Khoros platforms. This article walks you through connecting BL.INK to Khoros

For our full list of integrations and their support articles, click here.

API Information

We built our API to be open and ready to serve new ideas as fast as our brilliant customers can dream them up. Our API documentation can be found here.

Other helpful articles to get you started

    •    Creating and Editing Branded Links

    •    Creating and Editing Unbranded Links

    •    Importing Links

    •    Deleting Links

    •    301 Permanent Redirect vs. 307 Temporary Redirect

    •    Updating your Billing Information and Accessing your Invoices


As always, if you have any questions, please submit a ticket.

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