Plan Limit Options

What happens when I run out of links on my selected plan?

BL.INK makes it easy to upgrade and downgrade at any time based on your organizational needs. BL.INK plans operate under the Active Link model. An Active Link is any redirect link within your account.

If you can manage it, the link is active. If you have exhausted the limits of your self-service plan, BL.INK will stop allowing the creation of new links once the limit is reached.


Enterprise plans have soft limits and are managed by the contractual agreement without fixed programmatic caps.


BL.INK sends out an email to the account owner when the total number of links in the account reaches 70% and a final notice at 90%.

Delete Links

There are three ways to delete links within your account.

    1.    Edit a link and click Delete Link

    2.    Set a Delete date (this may be done through the BL.INK interface or via API)

    3.    Submit a support request with the criteria for your deletion request (example: delete all links prior to MM/DD/YYYY)

For more information on deleting links, check out this article.

API Rate Limits for Non-Enterprise Users

All API calls for any plans on BLINK Core (this includes Expert+, SMB, Team and Business accounts) are subject to a rate limit of 5 connections per second per IP address.

For all BLINK Core customers, the hourly limitation for link creation is set at 1000 links per hour through the BLINK API. The hourly limit for redirects per hour is 10,000 per account. This means that within each hour, any BLINK non-enterprise users can create up to 1000 links, while they can perform up to 10,000 redirects within the same time frame.

Please note that if any non-enterprise account (this includes Expert+, SMB, Team and Business accounts) exceeds 1000 link creates and/or 10,000 redirects per hour, we may not be able to guarantee uninterrupted service. This is necessary to prevent system strain and ensure optimal performance for all users.

Increasing platform limits requires a subscription to a custom enterprise-level account. Please contact us at and we can make adjustments to fit your needs or concurrency requirements.


You may also choose to upgrade your account to a higher plan level in order to unlock a greater number of active links. Upgrades are managed through the BL.INK self-service interface and then the ability to create new links will open immediately.

For more information on upgrading the BL.INK plan, check out this article.

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