User Roles in BL.INK

BL.INK offers different user roles to best fit the needs of your organization.

There are seven different types of roles for BL.INK users. Each type has a different function and purpose. Account owners and administrators may grant administrative access to other users. This article will walk through the differences in each role and how to manage roles for BL.INK account users.

Access Levels in BL.INK

Account Owner

An account owner, by default, is the first user on an account. When creating a BL.INK account, the user that created the account is automatically set to the account owner. 

An account owner has the permissions to create and edit all links (even links created by different users), view analytics for all links, add and manage domains on to the account, and is the only user that can manage billing information, purchase new domains, or upgrade/downgrade the account.

Account User

When a new user is added to a BL.INK account, by default, it will have user access. Users have the ability to create new links under their assigned domain(s), edit existing links that they have created, and view reporting information for their own links. Users do not have access to manage other users’ links or view analytics information for links created by other users. 

No Access

No Access is most useful for accounts with multi-domain set-ups. By selecting the option for No Access, BL.INK will preserve the user’s account and any links that have been created, but it would prevent the user from being able to access the links or create new links under the domain(s).

Account Administrator

By default, the account owner is an account administrator. Account administrators have master access to all features, including creating links, viewing and editing links created by other account users, and the ability to view click analytics for links created by any of the users on an account. 

Account administrators can also add new users or edit existing users in the BL.INK account. An account administrator has access to be able to do everything on an account that an owner can do with the exception of managing billing information and purchasing or adding domains to the account.

Reporting Administrator

A reporting administrator essentially has read-only access to all links on an account under their assigned domain(s). In addition to being able to create their own links, reporting administrators can view other users’ links and click data. They do not have access to edit other users’ links. 

If the organization's account has whitelisting enabled, a reporting administrator can approve whitelisting requests. 

Link Administrator

A link administrator is a "superuser". Link administrators have full read/write access across all links under their assigned domains, but they do not have access to any of the other administrator capabilities (like access logs, user management, etc). 

Link administrators have access to view and edit links that they have created or that other users have created.

Domain Administrator

Domain administrators are similar to account administrators, however, they only have access to manage a specific domain. This can be useful for different departments or separate brands that need full autonomy over individual domains without needing access to other domains within the same account. 

Domain administrators have full access to create new links, view and edit all links created by other users, and access click data for their own links and links created by other users.

Managing User Roles and Permissions

To manage access levels, roles, and permissions for users on an account, you must have owner or account administrator permissions. 

As an owner, to grant permission to a user to be an account administrator, start by logging in to the BL.INK account. Click Admin > Users. Find the user in the list, and then click the checkbox to the left of the user’s name to grant account administrator permissions. To remove account administrator permissions, simply uncheck the box to the left of the user’s name.

To manage permissions for all other access levels, click on the List icon in the Roles column on the right side of the page. 

All of the domains on the account will be listed here. Select the access level for each domain for this particular user by selecting the dial next to the desired role (No Access, User, Reporting Admin, Link Admin, or Domain Admin).

Changes are auto-saved when changing a user's access and any changes are immediately logged in the Audit Logs*.  Clicking the Update button is not required for an Audit Log entry.


Audit logs are an optional Add-On Module for BL.INK Enterprise users.

Have more questions about user roles in BL.INK? Submit a ticket.

Did you find it helpful? Yes No

Send feedback
Sorry we couldn't be helpful. Help us improve this article with your feedback.