BL.INK offers different user roles to best fit the needs of your organization.

There are six different types of roles for BL.INK users. Each type has a different function and purpose. Account owners and administrators may grant administrative access to other users. This article will walk through the differences in each role and how to manage roles for BL.INK account users.

Account Owner

An account owner is by default the first user on an account. When creating a BL.INK account, the user that created the account is automatically set to the account owner. 

An account owner has the permissions to create and edit all links (even links created by different users), view analytics for all links, add and manage domains to the account, and is the only user that can manage billing, purchase new domains, or upgrade/downgrade the account.

Account User

When a new user is added to a BL.INK account, by default, it will be a user. Users have the ability to create new links under their assigned domain(s), edit existing links that they have created, and view reporting information for their own links. Users do not have access to manage other user’s links or view analytics information for links created by other users. 

No Access

No Access is most useful for multi-domain set-ups. By selecting the option for No Access, BL.INK will preserve the user’s account and any links that have been created, but it would prevent the user from being able to access the links or create new links under the domain(s).

Account Administrator

By default, the account owner is an account administrator. Account administrators have master access to all features, including creating links, viewing and editing links created by other account users, and the ability to view click analytics for links created by any of the users on an account.

Account administrators can also add new users or edit existing users in the BL.INK account. An account administrator has access to be able to do everything on an account that an owner can do with the exception of managing billing and purchasing or adding domains to the account.

Reporting Administrator

A reporting administrator essentially has read-only access to all links on an account under their assigned domain(s). In addition to being able to create their own links, reporting administrators can view other user’s links and click data. They do not have access to edit other user’s links. 

If the organization has whitelisting enabled, a reporting administrator can approve whitelisting requests. 

Domain Administrator

Domain administrators are similar to account administrators, however, they only have access to manage a specific domain. This can be useful for different departments or separate brands that need full autonomy over individual domains without needing access to other domains within the same account. 

Domain administrators have full access to create new links, view and edit all links created by others, and access click data for their own links and links created by other users.

Managing User Roles and Permissions

To manage access levels, roles, and permissions for users on an account, you must have owner or account administrator permissions. 

As an owner, to grant permission to a user to be an account administrator, start by logging in to the BL.INK account. Click Admin > Users. Find the user in the list, and then click the checkbox to the left of the user’s name to grant account administrator permissions. To remove account administrator permissions, simply uncheck the box to the left of the user’s name.

To manage permissions for all other access levels, start by logging in to the BL.INK account. Make sure the user has already been added to the BL.INK account. Select the domain in the drop-down at the top of the page. Then click Admin > Access & Roles. Find the user and select the dial for the correct access level (No Access, User, Reporting Admin, or Domain Admin), and click Save.

Have more questions about administrative roles in BL.INK? Send us an email to