Glossary of BLINK Terms and Phrases

Keyword

Import allows users to bulk upload a CSV file with up to 10,000 links.

A 301 redirect is a permanent redirect that passes SEO ranking power to the redirected page. 301 refers to the HTTP status code for this type of redirect.

Archive dates allow the users to automatically archive a link on a set date. When a link is archived, the link will be “unpublished” but BLINK will preserve the link and the historical click data in the dashboard. If a user clicks on an archived link, they will be taken to the URL specified in a user’s Home Page setting.

The Delete date automatically deletes the link on the scheduled date. When a link is deleted, the link is completely removed along with all of the historical click data. If a user clicks on a deleted link, we’ll display the custom 404 page set in the user’s admin settings.

The Custom 404 Page setting allows users to set up a destination for a link that does not exist. If a link is deleted or broken, specifying a custom 404 destination will prevent the user from seeing BLINK's 404 page, and they’ll instead see a branded 404 or be redirected to relevant content.

A domain is used as a web address for online content. Example: bl.ink is a domain name. Typically, it’s seen after the www in a web address or after the @ in an email address.

The number of times a shortened link has been clicked by users.

The internal part of the QR code that exclude the eyes and the frames around them.

The outer eye of a QR code is one of the three square patterns that are located in the corners of the QR code.

The inner eye of a QR code refers to the smaller square pattern that is located inside the three larger alignment patterns in the corners of the code.

Scalable Vector Graphics is an XML-based vector image format for defining two-dimensional graphics, having support for interactivity and animation. Scales to any size, small file size, very useful in digital graphics.

Portable Network Graphics is a raster-graphics file format that supports lossless data compression. Useful in digital settings.

Encapsulated Postscript files are a vector file format often required for professional and high-quality image printing. PostScript printers and image setters typically use EPS for print applications.

An account owner has the permissions to create and edit all links (even links created by different users), view analytics for all links, add and manage domains on to the account, and is the only user that can manage billing information, purchase new domains, or upgrade/downgrade the account.

When a new user is added to a BL.INK account, by default, it will have user access. Users have the ability to create new links under their assigned domain(s), edit existing links that they have created, and view reporting information for their own links. Users do not have access to manage other users’ links or view analytics information for links created by other users (unless they have been added to a Group and have Shared Links). 

No Access is most useful for accounts with multi-domain set-ups. By selecting the option for No Access, BL.INK will preserve the user’s account and any links that have been created, but it would prevent the user from being able to access the links or create new links under the domain(s). It can also be used in the event that you wish to preserve an account for a user that is no longer with the company to prevent the user from logging in to BLINK and accessing sensitive data.

Account administrators can also add new users or edit existing users in the BL.INK account. An account administrator has access to be able to do everything on an account that an owner can do with the exception of managing billing information and purchasing or adding domains to the account.

A reporting administrator has read-only access to all links on an account under their assigned domain(s). In addition to being able to create their own links, reporting administrators can view other users’ links and click data. They do not have access to edit other users’ links. 

If the organization's account has whitelisting enabled (Enterprise-only), a reporting administrator can approve whitelisting requests.

A link administrator is a "superuser". Link administrators have full read/write access across all links under their assigned domains, but they do not have access to any of the other administrator capabilities (like access logs, user management, etc). Link administrators have access to view and edit links that they have created or that other users have created.

Domain administrators are similar to account administrators, however, they only have access to manage a specific domain. This can be useful for different departments or separate brands that need full autonomy over individual domains without needing access to other domains within the same account. Domain administrators have full access to create new links, view and edit all links created by other users, and access click data for their own links and links created by other users.

A user that has permissions to publish image blocks to a PowerPage (Enterprise only).

A user that has permissions to only publish blocks to a PowerPage, but does not have permissions to edit or manage the PowerPage settings (Enterprise only).

A user that has permissions to update PowerPage settings and publish blocks to a PowerPage (Enterprise only). 

The user that owns the PowerPage has full access to manage the PowerPage, add users to the PowerPage, and publish image blocks (Enterprise only). 

Roles are the different permission levels we grant for tiered access to BLINK.

Allows admins to add new users to the account  

BLINK will check each link within the database on a recurring basis and identify if the link returns a 404 response (Page Not Found) and flag these link. A daily email report will be sent to all site administrators indicating all links found resulting in an error. 

A transaction log including user and timestamp for the following activities:  Login, Login Failure, Edit Link, Delete Link, Add Link, Clear Link, Delete User.

E-Link allows for a non/partially authenticated audience to create brand-approved short links used in conjunction with pre-approved destination domains. Managed through a single web page (hosted externally or within an intranet), anyone may request a branded short link if it is pointing to a brand-approved domain.

QR Templates allow admins to create predesigned QR codes that adhere to their own branding guidelines and can be applied to any short link. Admins can create account-wide templates for users to generate QR codes with approved branding, colors, logos, etc.

Shared links are links that are added to existing groups. They allow users to collaborate on new and existing links and view reporting and analytics data.

An image block is an image that is connected to a short link on a PowerPage. Publishers may upload a square image (200x200) to publish the link to the PowerPage

In the instance where very large volumes of links are needed to be imported quickly, BLINK will provide a bulk loading function via API. This function allows for the sending of a customized import file via authenticated API.

An API function that searches the index for an exact match to the long URL prior to returning a short link.  If an exact match is found, the existing short link is returned.  If not, a new short link is created.  When disabled, the API returns a new, unique short link every time the long URL is sent, even if it already exists.

A 404 error is a response code indicating that the content does not exist.

A 500 error is a response code that happens when the server encounters an unexpected problem that prevents the request from completing.