Glossary of BLINK Terms and Phrases

Navigating our website is an exciting journey, and we understand that encountering unfamiliar terms and phrases can sometimes be a bit like entering a new realm. To ensure you feel confident and informed as you explore the BLINK platform, we've compiled a comprehensive glossary. This handy reference guide is designed to demystify the language you may come across in the platform.

Whether you're a seasoned user or a newcomer, this glossary serves as your go-to resource for decoding terms, industry jargon, and unique expressions specific to our platform. We believe that clarity is key to a seamless user experience, and our glossary is here to provide just that. 

General/Short Links



A keyword is the string of characters after the forward slash in a short link. BLINK automatically generates a randomized keyword, but the keyword can be customized during link creation.
Short URLURL containing branded domain and keyword that redirects to another destination.
Long URLDestination URL. This is the destination the end-user lands when they are redirected from a short link.
Redirect TypeRedirect type allows users to set a short link as a 301 Permanent Redirect or 307 Temporary Redirect when creating or editing a short link.
Default Redirect TypeAccount-specific setting that allows users to set a default redirect type for their domain. All the links created by that user in that domain will by default have the redirect type configured in the user’s account settings.   
TagsTags allow for users to organize links in order to simplify managing links and analyzing link click data. Tags can be social media channels, campaigns, departments, etc. Links and analytics can be filtered by tags.
ParametersParameters are defining metadata elements that describe some aspect of the link.
ValuesEach parameter can have pre-defined attribute values for ease in link creation by users of an account.
ExportExport allows user to download link and click data from the BLINK dashboard.

Import allows users to bulk upload a CSV file with up to 10,000 links.

Download Import TemplateThe Import template includes headers to help users with the correct formatting for a link import.
Duplicate LinkAllows users to create a new link with the same settings, parameters, etc.
Hashsee Keyword
Slugsee Keyword
Vanity URLsee Short Link
Link OwnerWhen a link is first created, the link owner is the user that added the link, but the link owner may be changed to another user at any time.    
307 Temporary307 is the HTTP status code that is sent when a document is temporarily available at a different URL. 307 tells search engines that this redirect may change in the future, so they will not index the link and always check with BLINK for the most recent content. 307 type redirects are handy if the Target URL may change at some point.

BLINK recommends a 307 as your default redirect type.
301 Permanent

A 301 redirect is a permanent redirect that passes SEO ranking power to the redirected page. 301 refers to the HTTP status code for this type of redirect.

Archive Date

Archive dates allow the users to automatically archive a link on a set date. When a link is archived, the link will be “unpublished” but BLINK will preserve the link and the historical click data in the dashboard. If a user clicks on an archived link, they will be taken to the URL specified in a user’s Home Page setting.

Delete Date

The Delete date automatically deletes the link on the scheduled date. When a link is deleted, the link is completely removed along with all of the historical click data. If a user clicks on a deleted link, we’ll display the custom 404 page set in the user’s admin settings.

Home PageThe Home Page setting is set under Admin > Root Pages. The Home Page setting tells the root of the domain to redirect to a specific URL. This means that if a visitor navigates directly to the domain, we’ll redirect them to a relevant website or content.
Custom 404 Page 

The Custom 404 Page setting allows users to set up a destination for a link that does not exist. If a link is deleted or broken, specifying a custom 404 destination will prevent the user from seeing BLINK's 404 page, and they’ll instead see a branded 404 or be redirected to relevant content.


A domain is used as a web address for online content. Example: is a domain name. Typically, it’s seen after the www in a web address or after the @ in an email address.


The number of times a shortened link has been clicked by users.

QR Codes


The internal part of the QR code that exclude the eyes and the frames around them.

Outer Eye

The outer eye of a QR code is one of the three square patterns that are located in the corners of the QR code.

Inner Eye

The inner eye of a QR code refers to the smaller square pattern that is located inside the three larger alignment patterns in the corners of the code.


Scalable Vector Graphics is an XML-based vector image format for defining two-dimensional graphics, having support for interactivity and animation. Scales to any size, small file size, very useful in digital graphics.


Portable Network Graphics is a raster-graphics file format that supports lossless data compression. Useful in digital settings.


Encapsulated Postscript files are a vector file format often required for professional and high-quality image printing. PostScript printers and image setters typically use EPS for print applications.

Scanssee Clicks. If a user scans a BLINK QR code, it will show as a click in the BLINK analytics because the QR code is connected to a short link.

Users & Permissions

Account Owner

An account owner has the permissions to create and edit all links (even links created by different users), view analytics for all links, add and manage domains on to the account, and is the only user that can manage billing information, purchase new domains, or upgrade/downgrade the account.

Account User

When a new user is added to a BL.INK account, by default, it will have user access. Users have the ability to create new links under their assigned domain(s), edit existing links that they have created, and view reporting information for their own links. Users do not have access to manage other users’ links or view analytics information for links created by other users (unless they have been added to a Group and have Shared Links). 

No Access

No Access is most useful for accounts with multi-domain set-ups. By selecting the option for No Access, BL.INK will preserve the user’s account and any links that have been created, but it would prevent the user from being able to access the links or create new links under the domain(s). It can also be used in the event that you wish to preserve an account for a user that is no longer with the company to prevent the user from logging in to BLINK and accessing sensitive data.


Account administrators can also add new users or edit existing users in the BL.INK account. An account administrator has access to be able to do everything on an account that an owner can do with the exception of managing billing information and purchasing or adding domains to the account.

Reporting Administrator

A reporting administrator has read-only access to all links on an account under their assigned domain(s). In addition to being able to create their own links, reporting administrators can view other users’ links and click data. They do not have access to edit other users’ links. 

If the organization's account has whitelisting enabled (Enterprise-only), a reporting administrator can approve whitelisting requests.

Link Administrator

A link administrator is a "superuser". Link administrators have full read/write access across all links under their assigned domains, but they do not have access to any of the other administrator capabilities (like access logs, user management, etc). Link administrators have access to view and edit links that they have created or that other users have created.

Domain Administrator

Domain administrators are similar to account administrators, however, they only have access to manage a specific domain. This can be useful for different departments or separate brands that need full autonomy over individual domains without needing access to other domains within the same account. Domain administrators have full access to create new links, view and edit all links created by other users, and access click data for their own links and links created by other users.


A user that has permissions to publish image blocks to a PowerPage (Enterprise only).

Content Admin

A user that has permissions to only publish blocks to a PowerPage, but does not have permissions to edit or manage the PowerPage settings (Enterprise only).

PowerPage Admin

A user that has permissions to update PowerPage settings and publish blocks to a PowerPage (Enterprise only). 

PowerPage Owner

The user that owns the PowerPage has full access to manage the PowerPage, add users to the PowerPage, and publish image blocks (Enterprise only). 


Roles are the different permission levels we grant for tiered access to BLINK.

Add Users

Allows admins to add new users to the account  

Enterprise Features

PowerPagesPowerPages allow users to create a single short link that points to a customized landing page for the bio in social media profiles. On the landing page, custom image blocks are added to connect your audience to additional content, relevant information, promotions, website, and more.
Broken Link Report

BLINK will check each link within the database on a recurring basis and identify if the link returns a 404 response (Page Not Found) and flag these link. A daily email report will be sent to all site administrators indicating all links found resulting in an error. 

Audit Logs

A transaction log including user and timestamp for the following activities:  Login, Login Failure, Edit Link, Delete Link, Add Link, Clear Link, Delete User.


E-Link allows for a non/partially authenticated audience to create brand-approved short links used in conjunction with pre-approved destination domains. Managed through a single web page (hosted externally or within an intranet), anyone may request a branded short link if it is pointing to a brand-approved domain.

QR Templates

QR Templates allow admins to create predesigned QR codes that adhere to their own branding guidelines and can be applied to any short link. Admins can create account-wide templates for users to generate QR codes with approved branding, colors, logos, etc.

GroupsGroups allows for multiple users to collaborate on links to ensure everyone has the access they need when they need it.
Shared Links

Shared links are links that are added to existing groups. They allow users to collaborate on new and existing links and view reporting and analytics data.

Image Block

An image block is an image that is connected to a short link on a PowerPage. Publishers may upload a square image (200x200) to publish the link to the PowerPage

BlockSee Image block

API Terminology

Bulk Link Loader

In the instance where very large volumes of links are needed to be imported quickly, BLINK will provide a bulk loading function via API. This function allows for the sending of a customized import file via authenticated API.

Dupe Check

An API function that searches the index for an exact match to the long URL prior to returning a short link.  If an exact match is found, the existing short link is returned.  If not, a new short link is created.  When disabled, the API returns a new, unique short link every time the long URL is sent, even if it already exists.



A 404 error is a response code indicating that the content does not exist.


A 500 error is a response code that happens when the server encounters an unexpected problem that prevents the request from completing.

Should you have any further questions or encounter a term not covered here, our support team is always ready to assist you on your journey.

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