Creating a Rule-Based Link in Enterprise

BL.INK's Rule feature allows users to create links that route visitors to different destinations based on the specific variable(s).


What is a Rule-Based Link (formerly Dynamic Links)?

For example, let’s say a company has a mobile app for iOS and Android devices. Rather than taking the visitor to an intermediary page that has iOS and Android buttons or links, users can set up a rule-based link to detect the device type and then dynamically route the visitor to the appropriate destination link. In addition, users can see detailed analytics about exactly which device type is most popular.


BL.INK supports rule-based link routing for the following variables: 

  • Day of Week
  • Time of Day
  • Date/Time
  • Device
  • Operating System
  • Language
  • Country


Users may use any combination or multiple of the above variables to create simple or complex routes used in your links or QR codes.


Creating a Rule-Based Link 

Rules can be added to any link in the BLINK platform. 


To create rules for your links, start by clicking New Link or click on the existing link from the Links page.




From the drawer, click the Rules tab at the top, and then click + Add New Rules. Enter the Long URL in the first field, and then select your rule type from the Rule drop-down.



You may also create sub rules. To create a sub rule, click on + Add Sub-Rule and select your rule type. Once you have entered your rules, click Create to create your new link or Save to save your existing link.


Example: Let's say you want to set up a specific destination for an audience in Canada that has their language preferences set to French. Here's how you would structure the rules:



Have questions about setting up rule-based links? Submit a ticket.


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