Using Tags

BL.INK tags allow for users to group links in order to simplify managing links and analyzing link click data.

BL.INK offers the ability to add tags to links to help organize them into searchable groups. You can view analytics and easily share results with other account users or clients based on tags. Tags can also help to simplify campaign reporting when used correctly. 

Tags can be used in a number of different ways. You may tag links based on social media channel (Facebook, Twitter, Instagram, etc), or campaign type (direct mail, television, flyers, etc). Many clients also use tags to differentiate between email type, client type (agencies can use tags to track data by client), language, location, or month and year.

Creating Tags

Before you add tags to your links, you must first create your tags. To create a new tag, start by logging in to BLINK. Then click Admin > Tags from the left navigation. 

Here, you'll see a list of tags that you have created or that have been shared with users on the account.

Click New Tag in the upper right. This will open the New Tag drawer on the right side of the page. 

Enter the Tag Name and an optional Description. Then select your tag display color and set your sharing settings in the Shared with field.

BLINK offers the ability to create private or shared tags. Standard users can only create private tags. Admin users can create tags to share with the entire organization.

Click Create to save your new tag.

Editing Existing Tags

To edit an existing tag, click Admin in the left navigation. Then click Tags. All tags will be displayed here. 


Only admin users can edit existing shared tags. Standard users can edit their own private tags, but cannot edit a tag that another user has created.

Find the tag in the list, then click on the tag. From here, update the tag name, notes, and whether or not the tag is shared. Once the changes have been made, click Save to update.

Adding Tags to Links

Once your tag has been created, you may then add it to new or existing links.

Adding Tags to a New Link

To add a tag on a new link, select the domain from the drop-down menu at the top of the page. Then click on Links in the left navigation.

To add a tag while creating a new link, click on the New Link button. This will open the New Link drawer on the right side of the page. Select your template, and then proceed to fill in the link information.

Create the new link as normal: input the long URL, customize the keyword, and add any additional details or attributes to your link. 

Further down in the link details, under the Owner field, you will see Tags and a list of previously added tags will populate in a drop down. Select the tags you would like added to the link.

To remove a tag from the link, click the x icon next to the tag in the list. Once the tags and other link details have been added, click Create to save the link.

Adding Tags to an Existing Link

To add a tag to an existing link, start by logging in to BLINK. Make sure the tag has been previously created from the Admin > Tags page. Then click Links in the left navigation.

Use the search and filtering options to locate your link. Click on the link to open the Link Details drawer. Then click on the three dots in the upper right and select Edit Link

Scroll down the drawer to find the Tags field. Type the tag in the field and select the tag(s) you wish to add to the link. Once you have added your tag(s), click Save to save your changes.

Adding tags to links in bulk

To add tags to multiple links, start by logging in to BLINK. Navigate to the Links page in the left navigation. 

Click the checkbox to the left of the links you wish to tag, and then click the -> Assign button at the top of the table. 

A pop-up will appear prompting you to choose a property.

Select Tags from the dropdown menu. The Tags field will display, and select the tags from the dropdown. Then click Assign to save your changes.

Filtering by tags

BL.INK offers the ability to filter by tags in the Analytics section or when searching for links.

To filter Analytics by tags, click on Analytics in the left navigation.

At the top of the page, click on Filters.

In the Attributes dropdown, select Tags. Then choose your operator and your tag. Click Apply to view the analytics for your filtering options.

Similarly, to see a list of links using a specific tag, navigate to Links in the left navigation. 

In the top right of the table, click Filters.

Select Tags from the Columns drop down. Then select your operator and tag. The table will update immediately to show all links using the tag.

Have more questions? Submit a ticket.

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