Tags allow for grouping links to simplify managing your links and analyzing your link click data.
BL.INK offers the ability to add tags to your links to help you organize them into searchable groups. You’re able to view analytics and easily share results with other account users or clients based on tags. Tags can also help you to simplify campaign reporting when used correctly.
Tags can be used in a number of different ways. You can tag based on social media channel (Facebook, Twitter, Instagram, etc), or campaign type (direct mail, television, flyers, etc). Many clients also use tags to differentiate between email type, client type (agencies can use tags to track data by client), language, location, or month/year.
Adding Tags to Links
Tags can be added when creating a new link or added to an existing link and can be added to both Smart Links or Branded Links.
To add a tag on a new link, select the domain you’d like to create a link for from the drop-down menu at the top of the page. If you’re creating a branded link, make sure to select your domain, and then hover over New Link and then click Branded Link. If you’re creating a Smart Link, select Smart Link from the drop-down menu at the top of the page. Then click New Link.
Follow the steps to create your link as normal: input the long URL, customize your keyword, and add a description. Then in the upper right, click the first field, and a list of previously added tags will populate. You can select from this list, or start typing in the field to add a new tag.
Note: If you’re creating a new tag, you can also select the Globe checkbox to indicate a shared tag (which will be shared with all users on your account).
Click the tag to add it to the link. Once you’ve selected the tags, they will appear below the tag field.
To remove a tag from your link, click the x button next to the tag in the list. Once you’ve added your tags, you can save your link and start sharing.
To add a tag to an existing link, click Links on the left, then click My Links. Find the link you’re looking for from the list, and click the Edit (pencil) icon to the right. Find the tag icon (pictured above) in the upper right, and click in the field to add your tags. When finished, click Update.
Creating New Tags
Tags can be added from within the New Link or Edit Link screen, but can also be added from the Admin page. To add new tags without creating or editing a link, click Admin in the left-hand navigation, and then click Tags.
To add a tag, type the desired tag in the first field, add a description or notes, and select the Globe if you want the tag to be shared with others in your organization. When finished, click Add Tag.
Editing Existing Tags
To edit an existing tag, click Admin in the left navigation. Then click Tags. All tags will be displayed here.
Find your tag in the list, then click the Edit (pencil) icon on the right. From here, you can update the tag name, notes, and whether or not the tag is shared. Once you’ve made your changes, click Update to save.
Filtering by tags
BL.INK offers the ability to filter by tags in the Analytics or when searching through existing links.
To filter your Analytics by tags you’ve created, navigate to Analytics on the left, and then click Overview.
At the top of this page, you’ll see BL.INK’s filtering options. On the right, you’ll see Tags. Click the drop-down menu to select the tag you wish to filter by, and then click Filter. This will return the click data for all links using the tag.
Similarly, if you wish to see a list of links using a specific tag, click Links and then select My Links. Here, you’ll see the same filtering options. To the right, select the drop-down menu labeled Tags, and select the tag you wish to filter by. Then click Filter to return the list of links with the selected tag.