What Are Tags & How Do I Use Them?

Labels allow for grouping links to make managing and analyzing them easier.

Labels allow for grouping links to make managing and analyzing them easier.

Benefits to Using tags:

  • Organize links into easily searchable groups
  • View analytics by groups of links
  • Simplify campaign reporting 
  • Easily share results with other account users or clients

Best Practices for Using tags:

  • Social Media Type (Facebook, Twitter, etc.)
  • Email Type
  • Campaign Type (Direct mail, television, posters, etc.)
  • Client Type - Agencies can use tags to track data by client
  • Language 
  • Location
  • Month / Year

How do I add tags to links?

When you create a link, you have the option to add a tag. Simply type in a new tag or select from existing tags. 

Filtering by tags

To filter by tags you've created, select the desired tag from the dropdown menu at the top of the HOME, LINKS, and ANALYTICS pages.

Manage All Tags

To see all tags and manage their names and settings, visit ADMIN, Tags in the side navigation.