Welcome to BL.INK!

We’re happy to have you, and hope that you’ll use this article as a starting point - we’ve included all the basics with links to other articles to help get you started.

What is BL.INK?


BL.INK allows you to create, manage and track short links that click with your audience. Users have the option to create Smart Links or branded links, and track click data using our built-in and private analytics.

Branded Links vs. Smart Links 

BL.INK short links are more than just short URLs. In fact, when you use BL.INK, users have two different options to create a short link: a branded link or a Smart Link. Smart Links translate the user’s destination web page content into a short link using real words on one of over 50,000 available domain names in the BL.INK library. Branded links are created using a custom domain that a user owns. 

For more information on the difference between branded links and Smart Links check out this article.

Tracking and Analytics

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Users have a few different options to quickly see which content is currently trending with their audience through BL.INK’s analytics. BL.INK analytics are private for all plans and users can easily dissect click data with our built-in filtering options. Depending on your plan, users can dig deeper with device, referrer and location information.

For more information on BL.INK analytics, click here.


logosConnect BL.INK to over 2,000 different platforms through native integrations with Khoros and Sprinklr, or third parties like Zapier and Zoho Flow.

Zapier uses the API from hundreds of applications to talk to one another and automate both simple and complex tasks. Use Zapier to connect your BL.INK account to over two-thousand apps with endless possible combinations. Here’s our article on the Zapier integration.

Sprinklr is the most complete social media management platform, allowing brands to manage customer experiences at scale. This integration allows customers to create and seamlessly manage great brand experiences. Click here to read our article on connecting Sprinklr with BL.INK.

You can integrate BL.INK into your Khoros Marketing, Community, and Care (formerly Spredfast and Lithium) account seamlessly with just a few clicks and shorten your branded URLs from within the Khoros platforms. This article walks you through connecting BL.INK to Khoros. 

API Information

We built our API to be open and ready to serve new ideas as fast as our brilliant customers can dream them up. Our API documentation can be found here.

Other helpful articles to get you started


As always, if you have any questions, please reach out to us at help@bl.ink.