Tracking Clicks and Understanding Analytics

There are a few different options to quickly see which content is currently trending through BL.INK analytics.

Viewing Individual Link Analytics

Once a link has been created, users may click on it to reveal individual link data. To see an individual link’s click data, start by logging in to BL.INK. Then click Links > My Links. Find the link click on the keyword.

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From here, scroll down to the Click Analytics section to see clicks by hour, day, week, and the last 30 days. BL.INK also offers click data by geography, referral site, and even individual IP address.

Scroll to the bottom of the page for a real-time list of the last 25 clicks. 

Viewing Overall Analytics

For a higher-level view of link data, a good place to explore is the BL.INK Dashboard. This is the default view upon logging into the BL.INK account. The Dashboard default view is data from the last 7 days, but the filter function in the top navigation above the charts can be used to change the date range. Users can filter by date range, link owner, and tags.

Note: Due to account permissions settings, not all users have access to view data for other users. Check with the account administrator to request broader access.

On the dashboard, users will also have quick access to Clicks, New Links, Conversions, Device Traffic, Trending links and Recent Activity.

The Link Analytics Report

On the left navigation, click Analtyics, then select Overview. Here, users are able to see statistics for all links and filter by date, user, tags and more. 

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The Device, Referrers, and Location links at the top of the Click Analytics box offer more in-depth information about where the traffic came from and what device visitors used to view a link.

The data is updated hourly and the default view shows the last 30 days for the top 10 links, but the filter menu can easily show more or less - or users can select a custom date range. Users can also filter by user (choose All Users to see whose links are ranking the highest in the organization as a whole), and by tag or keyword.

Tip: Some customers prefer to export and import data to easily manage or alter large link volume. To Import or Export, click Links on the left navigation, then select Export or Import. 

For instructions on Importing links, click here. To read more on Exporting links, click here

Resetting Clicks

Click counts can be reset for an individual link by going to the link's edit page. To do so, navigate to the menu on the left side of the dashboard and click Links, then select My Links. 

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Locate the link and then click the edit (pencil) icon to the right of the link. 

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At the bottom right of the page, click Reset Clicks.

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BL.INK Analytics vs. Other Platforms

It is common for customers to compare the clicks received from various sites and social networks to the clicks reported in BL.INK.  Analytics numbers from Facebook and Twitter could be higher or lower than what is reported in BL.INK. For example, some promoted tweets have much higher click numbers than BL.INK and normal tweets have fewer numbers.  

First, it is important to know how those clicks are being counted. Facebook counts a "click" as any type of engagement (clicks, hover, like, profile view, etc.) so a "click" between Facebook and BL.INK isn't really an apples-to-apples comparison.  Twitter, Facebook, Google, and other platforms do not share their algorithm for click counting, so, unfortunately, BL.INK cannot speak to another company’s data reporting, but BL.INK can share how clicks are counted in our Analytics.

BL.INK stats are unfiltered and BL.INK reports every click that a link receives - with 4 exceptions (see below). BL.INK does not limit clicks based on unique clicks (though BLINK analytics do break down unique and total clicks for each individual link), application clicks, etc. The raw details are reported at the bottom of the individual link page so users can see the hostnames of each click. 

Click Exceptions

The following types of traffic are removed to provide a clearer picture of human-generated stats.

  1. Systems that self-identify as a "bot" (ex: googlebot)
  2. IPs added to your Block IP list will be removed from your stats
  3. Preview/pre-fetch clicks identified through HTTP headers
  4. Clicks originating from known and published data center IP blocks (ie, AWS)

All other click traffic will be visible to users through BL.INK click analytics.

Many customers use BL.INK as a baseline to measure effectiveness on "common ground" across the various sites.  Since Facebook and Twitter both use different methods for counting clicks, it is hard to get a sense of how they truly compare to one another.  When using BL.INK for both sites, while the numbers will vary somewhat from their numbers, users can measure Facebook versus Twitter clicks within BL.INK with greater equality.

Need more explanation or have specific questions? Please feel free to reach out to us via email at help@bl.ink.