Tracking Clicks and Understanding Your Analytics

You have a few different options to quickly see which content is currently trending with your audience through our platform's analytics.

Viewing your Click Analytics

On the left navigation, click Analtyics, then select Overview. Here, users are able to see statistics for all links and filter by date, user, tags and more. 

The Device, Referrers, and Location links at the top of the Click Analytics box offer more in-depth information about where the traffic came from and what device people used to view your link.

The data is updated hourly and the default view shows the last 30 days, but the filter menu can easily show you more or less - or you can select a custom date range. You can also filter by user (choose All Users to see whose links are ranking the highest in the organization as a whole), and by tag or keyword.

To look at the performance of specific links, select Links from the left navigation, then click on the individual link to see the link's click data by the hour, day, week, and month.

Tip: Some customers prefer to export and import data to easily manage or alter large link volume. To Import or Export, click Links on the left navigation, then select Export or Import where you’ll find instructions for each. 

Resetting Clicks

You can reset the click count for an individual link by going to the link's edit page. To do so, navigate to the menu on the left side of the dashboard and click Links, then select My Links. 

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Locate the link you wish to reset from your list of links and then click the edit (pencil) icon to the right of the link. 

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At the bottom right of the page, you will see click Reset Clicks.

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BL.INK Analytics vs. Other Platforms

It is common for our customers to compare the clicks received from various sites and social networks to the clicks reported in BL.INK.  Analytics numbers from Facebook and Twitter could be higher or lower than what is reported in BL.INK. For example, we have seen promoted tweets with much higher click numbers than BL.INK and normal tweets with fewer numbers.  

First, it is important to know how those clicks are being counted. Facebook counts a "click" as any type of engagement (clicks, hover, like, profile view, etc.) so a "click" between Facebook and BL.INK isn't really an apples-to-apples comparison.  Twitter, Facebook, Google, and other platforms do not share their algorithm for click counting, so, unfortunately, we cannot speak to their data reporting, but we're happy to share how we count ours.

BL.INK stats are unfiltered and we report every click that you receive - with 4 exceptions (see below). We do not limit clicks based on unique clicks (though we do break down unique and total clicks for each individual link), application clicks and etc. The raw details are reported at the bottom of the individual link's dashboard so you can see the hostnames of each click. 

Click Exceptions

The following types of traffic are removed to provide a clearer picture of human-generated stats.

  1. Systems that self-identify as a "bot" (ex: googlebot)
  2. IPs added to your Block IP list will be removed from your stats
  3. Preview/pre-fetch clicks identified through HTTP headers
  4. Clicks originating from known and published data center IP blocks (ie, AWS)

All other click traffic will be visible to you through our click analytics.

Many of our customers use BL.INK as a baseline to measure effectiveness on "common ground" across the various sites.  Since Facebook and Twitter both use different methods for counting clicks, it is hard to get a sense of how they truly compare to one another.  When using BL.INK for both sites, while our numbers will vary somewhat from their numbers, you can measure Facebook versus Twitter clicks within BL.INK with greater equality.


Need more explanation or have specific questions? Please feel free to reach out to us via email at