For a variety of reasons, there are times when you wish to omit certain traffic from your analytics. BudURL has you covered. With two clicks, you can easily remove any IP address from all future reporting. Clicking on the "Block IP" icon next to any IP/address will bring you to the Block IP listing. Click on "Block IP" and this IP address will be omitted from all future traffic statistics. Note that when the click originally enters into the BudURL system, it will be visible. A process that runs every minute or two analyzes each click. If the IP address is on the Block List, then it will be removed at that time. This can be confusing for some folks during testing when they see traffic coming in from a blocked IP. It will disappear from the stats log within a minute or two.