What are Labels?
Think of labels as a tagging system within your link index - using them makes your work easier and more efficient. You can add as many custom labels to your account as you need, and we recommend applying a label to every single link. (You can add more than one label to each link, too.)
Benefits to Using Labels:
- Organize links into easily searchable groups
- View analytics by groups of links
- Simplify campaign reporting
- Easily share results with other account users or clients
Best Practices for Using Labels:
- Social Media Type (Facebook, Twitter, etc.)
- Email Type
- Campaign Type (Direct mail, television, posters, etc.)
- Client Type - Agencies can use labels to track data by client
- Month / Year
An example use case for labels: Let’s say you are running a special promotion throughout the month of June in which you are testing offering a giveaway to increase referrals. You also want to test different messaging on Twitter vs Facebook to see what is converting better on those channels.
You’d want to create the following labels to maximize your ability to measure ROI on this campaign: Twitter, Facebook, Giveaways, Referral Campaigns, June. Then, tag your links with the relevant labels as you create them, and also tag your other links not related to this promotion with relevant labels as well.
As your results roll in, you’ll be able to easily tell if the campaign that included a giveaway got more clicks, and which messaging worked best on your different social channels. And when you are planning for next year, you can go back and filter by June to see how certain campaigns performed that time of year.
How to Create Labels
Bookmark this link to hop right to the Label management page (make sure you’re logged into your BudURL account for it to work.) You add new labels as you create links - look for the "New Label" field in the link creation form.
Once you begin creating labels, your “Manage Labels” page will look like the screenshot below. Easily edit existing labels and create new ones from this page. As with other areas of the BudURL site, the pencil icon will allow you to edit the existing information. Creating a label is quick and easy. Use the "Add New Label" button in the top right corner.
Notes can be helpful to further specify instances when this label should or should not be used. If you want the label to be available for all users in your account to tag, have your admin mark it Global using the checkbox. Save, and your label will now be available to add to any link you create.