Creating and Editing Smart Links

Smart Links are short links that BL.INK automatically creates, containing real words that are meaningful to your audience.

Creating a Smart Link

To create a Smart Link, log in to BL.INK. The drop-down at the top should be set to Smart Links. If not, click the arrow and select Smart Links from the list. 

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Click New Link.

Paste the long URL into the first text field.

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In the second field, users can view Smart Link options after the long URL has been added to the first field. BL.INK automatically generates the best option based on keywords found in the destination URL. The Show all choices button will show additional options. Choose the one that works best, then edit the keyword (the word or string of characters after the “/”) to further customize the link.

Then, enter a description and add tags for the new Smart Link. For example, links tagged according to social media channel, email type, campaign type, client, language, location, and more.

Tip: Adding tags will make organizing, searching, filtering, sharing, analytics, and reporting much easier. However, if a tag is not added to the link while it is being created, the tags can always be added later. For more information about tags, click here

Click Save.

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Now the new Smart Link is ready to be shared!

Other Field Options to Note When Creating Smart Links:

Notifications: select this box to receive an email notification for the first 10 clicks to monitor engagement. 

Temporary Redirect 307: this is default redirect type selected in the BL.INK Platform. However, this can be changed to a 301 Redirect by clicking on the Temporary Redirect (307) field on the right. For more information and questions around which redirect type to select, click here

Note: This field is only available on SMB plans and higher.

Archive: if this link should only be active for a specific period of time, you can enter an expiration date to the right of the Archive field.  Once the Archive date has been reached, all click traffic will be redirected to the home page value in your settings. You can also click on Archive to change the option to Delete on a specified date instead. This feature is only available on SMB plans and higher.

Caution: Deleting the link will permanently remove all of the click analytics for that link when it deletes, so proceed with caution. Once a link has been deleted, there is no recovery option.

Note: This field is only available on SMB plans and higher.

Editing Smart Links

Once a Smart Link has been created, it can easily be edited if needed. To edit a single link, click Links and then My Links in the menu on the left side of the dashboard. 

Note: Smart Links can only be edited on the Expert plan or higher.

Locate the link to edit in the list of links. 

Click the edit (pencil) icon to the right of the link.

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Make any changes needed and make sure to Update to save the changes. 

If the destination of a link was edited and saved, but the short URL doesn't appear to redirect to the new destination, the lag could be due to the selected redirect type. If the default redirect is set to "Permanent (301)," most browsers will cache the destination and it is possible that the changes will not be reflected instantly.

Clearing the browser cache should help to speed it up. The link can be tested by trying a different browser or by navigating to the link on a smartphone or tablet.

If "Temporary (307)" was set as the default redirect type, delays can be avoided when editing a link. This setting ensures that the short links always call to our platform and do not cache in a browser.

To update the redirect type for a link, follow the Edit Smart Links instructions listed above. 

If you have additional questions, please reach out to us via email at help@bl.ink.