301 Permanent Redirect vs. 307 Temporary Redirect

Redirection is the process of forwarding one URL to a different URL. A redirect allows you to send visitors and search engines to a different URL from the one they originally requested.

BL.INK offers the option to use either 301 redirects or 307 redirects for short links.

Note: By default, BL.INK short links are 307 redirects. Accounts on the SMB plan or higher have the option to switch the default redirect type from the account preferences page.

301 Permanent Redirect: A 301 redirect is a permanent redirect which passes SEO ranking power to the redirected page. 301 refers to the HTTP status code for this type of redirect.

307 Temporary Redirect: 307 is the HTTP status code that is sent when a document is temporarily available at a different URL. 307 tells search engines that this redirect may change in the future, so they will not  index the link and always check for the most recent content. 307 type redirects are handy if the Target URL may change at some point.

So which one should you choose?

It really comes down to individual needs. The perception is that 301 redirects are better for SEO and Page Rank. If SEO is important, choose 301 redirects. They are called 'permanent' because search engines, like Google, expect that the destination URL will never change. This means that they may cache the URL. However, proxy and caching servers (including most browsers) may cache the destination URL as well, which may not give accurate click counts.

If the URL is expected to change periodically and click counting is more important than SEO, then 307 Temporary Redirects may be the way to go.

For example, a sweepstakes link such as http://b.link/contest in which the giveaway content will change monthly. Or, a link to a special offers page that changes as different promotions run.

For more accurate click tracking, use 307 Redirects in channels with low or no SEO, such as Twitter, emails, advertisements, any site that requires a login, and links in social networking profile pages.

Still unsure? We’re here to help! Send us an email to help@bl.ink and we’d be happy to help advise on which redirect type is best for your particular use case.