Creating Branded Links & Setting Up Your Domain

To create a branded link, you must first set up your domain via Add New Domains in the BL.INK platform. You can purchase a new domain or add an existing domain that you already own.

To create a branded link, you must first set up your domain via Add New Domains in the BL.INK platform. Here’s how to set up your domain:

Log in to BL.INK.

From the dropdown in the upper left, (where it reads "Smart Links") select Add New Domains.  Click to add an existing domain or search and buy a new domain to use in BL.INK. 

Add New Domains

To add a domain name you already own, click 'Add an existing domain' in the top right, then follow the steps to configure your domain name to be used on BL.INK. Note that you will need to log in to your domain name host account (where your domain was purchased or is currently hosted) to configure to use with BL.INK. Check out this article for more information on DNS configuration.

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If you'd like to buy a new domain, simply search and buy a domain on BL.INK. Your domain will be added to your BL.INK account once you check out. 

Once the domain has been added, you can then navigate back to the BL.INK homepage and click on the dropdown in the upper left, (where it reads "Smart Links"). You will see your newly added domain displayed.

How to create a branded link:

After selecting the domain you’d like to make a Branded Link with, hover your cursor over the New Link button and click Branded Link.  

Paste your long URL into the first text field.

branded link

In the second field, edit your keyword (the word after the “/”) to further customize the link. Or leave this field blank to generate a random keyword.

Enter a link description and add tags for your new Branded Link. For example, you can label according to social media channel, email type, campaign type, client, language, location, and more.

Hint: adding tags will make organizing, searching, filtering, sharing, analytics, and reporting much easier. However, if you don't add a tag to the link while it is being created, you can always go back and apply one later. For more information about tags, click here.

 Click Save

Now copy and share your newly created Branded Link!

Other Field Options to Note When Creating Branded Links:

Notifications: select this box if you would like to receive an email notification for the first 10 clicks to monitor engagement.

Temporary Redirect 307: this is default redirect type selected in the BL.INK Platform. However, you can change this to a 301 Redirect by clicking on the Temporary Redirect (307) field. For more information and questions around which redirect type to select, click here.

Archive: if you would like for this link to only be active for a specific period of time, you can enter an expiration date to the right of the Archive field. You can also click on Archive to change the option to Delete on a specified date instead. Please note, deleting the link will permanently remove all of the click analytics for that link when it deletes, so proceed with caution.

Link Masking: a masked link will not show the user the destination long URL (it is "masked") - instead only the short URL you have created will show in the browser bar. This can help hide your UTM tagging structure and adds another layer of general security into your strategy.

Editing Branded Links

Once a Branded Link has been created, you can easily edit it if you need to. To edit a single link, make sure that you have the correct Domain selected that the link was created under. Click Links and then My Links in the menu on the left side of the platform.

Locate the link you wish to edit in your list of links.

Click the edit (pencil) icon to the right of the link.

link edit pencil

If you edited the destination of a link and saved, but your short URL doesn't appear to redirect to the new destination, the lag could be due to the redirect type you have chosen. If your default redirect is set to "Permanent (301)," most browsers will cache the destination and it is possible that your changes will not be reflected in a timely manner.

Clearing your browser cache should clear it up. Additional ways to test your link include trying a different browser or to try it on a smart phone or tablet.

If you choose "Temporary (307)" as your default redirect type, you can avoid delays in redirect updates. This setting ensures that your short links always call to our platform and do not cached in your browser.

To update your default redirect type, follow the Edit Branded Links instructions listed above.

If you have additional question, please reach out to us via email at