Creating and Editing Branded Links

Using branded short links helps to build brand awareness and recognition; your links signal that the content you’re sharing is from your brand.

Creating Branded Links

To create a branded link, you must first set up your domain. Check out this article on how to set up a custom domain.

Once you’ve added your domain, you’ll want to select the domain from the drop-down menu at the top of the page. It will default to Smart Links. Click the arrow, and select the domain you’d like to create a link for. Then, hover your cursor over the New Link button and click Branded Link.

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Paste your long URL into the first text field.

In the second field, edit your keyword (the word after the “/”) to further customize the link. If left blank, we’ll generate a random keyword.

Enter a link description and add tags for your new Branded Link. For example, you can tag according to social media channel, email type, campaign type, client, language, location, and more. 

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Tip: adding tags will make organizing, searching, filtering, sharing, analytics, and reporting much easier. However, if you don't add a tag to the link while it is being created, you can always go back and apply one later. For more information about tags, click here.

Click Save.

Now copy and share your new Branded Link!

Other Field Options to Note When Creating Branded Links:

Notifications: select this box if you would like to receive an email notification for the first 10 clicks to monitor engagement. 

Temporary Redirect 307: this is default redirect type selected in the BL.INK Platform. However, you can change this to a 301 Redirect by clicking on the Temporary Redirect (307) field. For more information and questions around which redirect type to select, click here

Archive: if you would like for this link to only be active for a specific period of time, you can enter an expiration date to the right of the Archive field. You can also click on Archive to change the option to Delete on a specified date instead. Deleting the link will permanently remove all of the click analytics for that link when it deletes, so proceed with caution. 

Note: This option is only available on SMB plans or higher. 

Link Masking: a masked link will not show the user the destination long URL (it is "masked") - instead only the short URL you have created will show in the browser bar. This can help hide your UTM tagging structure and adds another layer of general security into your strategy.

Note: This option is only available on SMB plans or higher.

Editing Branded Links

Once a Branded Link has been created, you can easily edit it if you need to. To edit a single link, make sure that you have the correct Domain selected from the drop-down menu at the top of the page. 

Click Links and then My Links in the menu on the left side of the page. 

Locate the link you wish to edit in your list of links. 

Tip: You can search for the keyword from the filtering options at the top of the page to easily find the link.

Click the edit (pencil) icon to the right of the link.

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Make any changes you'd like, and then click Update in the upper right.

If you edited the destination of a link and saved, but your short URL doesn't appear to redirect to the new destination, the lag could be due to the redirect type you have chosen. If your default redirect is set to "Permanent (301)," most browsers will cache the destination and it is possible that your changes will not be reflected in a timely manner.

Clearing your browser cache should prompt it to load the new destination. Additional ways to test your link include trying a different browser or trying it on a smartphone or tablet.

If you choose "Temporary (307)" as your default redirect type, you can avoid delays in redirect updates. This setting ensures that your short links always call to our platform and do not cache in your browser.

To update your default redirect type, follow the Edit Branded Links instructions listed above. 

If you have additional questions, please reach out to us via email at